Prairie Eye Doctors provides this Privacy Policy to explain our privacy practices regarding personal information collected through this website and related services.

 

Consent

By using this website, you acknowledge and accept the practices described in this Privacy Policy.

We reserve the right to update, amend, or change this Privacy Policy at any time to conform to new laws and regulations, changes in our services, or changes in business practices.

​

This Privacy Policy does not extend to third-party websites that link to or from our website. Prairie Eye Doctors is not responsible for the content, privacy practices, or policies of those websites. Third-party websites may have their own privacy policies, and we recommend reviewing those policies before providing personal information.

 

Information Security

Wherever we collect sensitive information, such as payment information, personal details, or health history, that information is encrypted and transmitted to us using secure technology, such as Secure Socket Layer (SSL) protocols. Online forms use encryption to help securely transmit information.

​

We take appropriate security measures designed to protect against unauthorized access to, alteration, disclosure, or destruction of personal information. These measures may include internal reviews of our data collection, storage, and processing practices, as well as physical and technical safeguards designed to protect systems where personal information is stored.

​

Our website Privacy Policy does not cover information transmitted to our office through standard email. Email may not provide the same encryption and security protections as secure online forms and should not be used to transmit sensitive personal or health information unless otherwise directed by Prairie Eye Doctors.

 

Log Information

When you use our website, our servers may automatically record information sent by your browser. Server logs may include information such as your web request, Internet Protocol (IP) address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser.

 

Cookies

Our website may use cookies and similar technologies to improve and customize your browsing experience, understand how visitors interact with our website, and improve website performance and load times.

You may be able to accept, decline, or manage cookies through your browser or applicable website settings. Declining certain cookies may affect some website functionality or prevent you from receiving the benefits of a customized browsing experience.

 

Information Sharing and Communications

Prairie Eye Doctors may use information you voluntarily provide to communicate with you regarding relevant services, information, appointments, office updates, or topics in which you have expressed an interest.

Your email address will not be sold, rented, or leased to third parties for their own marketing purposes.

If you subscribe to email marketing or other promotional communications, you may unsubscribe at any time by following the unsubscribe or removal instructions included in the communication.

​

We may use third-party service providers to assist us in operating our website, communicating with patients and customers, or providing other services on our behalf. Information may be disclosed to these service providers as reasonably necessary for them to perform services on our behalf, subject to applicable privacy, confidentiality, and legal requirements.

 

SMS/Text Messaging Privacy

Your privacy matters to Prairie Eye Doctors. If you provide your mobile telephone number and opt in to receive SMS and/or MMS messages from Prairie Eye Doctors, we may use your mobile information to send communications such as appointment confirmations and reminders, scheduling information, patient communications, customer care messages, account or service notifications, office updates, marketing or promotional communications, and other information related to Prairie Eye Doctors and its services.

​

Prairie Eye Doctors does not sell, rent, or share your mobile telephone number, SMS opt-in information, or SMS consent with third parties for their own marketing or promotional purposes.

​

SMS opt-in information and consent will not be shared with third parties or affiliates for their own marketing or promotional purposes. Information may be shared with service providers that assist Prairie Eye Doctors in providing its text messaging services, but only as necessary to facilitate those communications and subject to applicable privacy and confidentiality requirements.

​

Message frequency may vary. Message and data rates may apply.

You may opt out of receiving text messages at any time by replying STOP to a message from Prairie Eye Doctors. After submitting an opt-out request, you may receive a final message confirming your request.

​

For assistance, reply HELP to a text message from Prairie Eye Doctors or contact the appropriate Prairie Eye Doctors location:

​

Minnesota Avenue Clinic: 605-731-6436
Arrowhead Parkway Clinic: 605-774-5177

​

For additional information regarding participation in the Prairie Eye Doctors SMS messaging program, including applicable terms, please review our Terms and Conditions.

 

Social Media Policy

Prairie Eye Doctors may maintain a presence on third-party social media platforms, including, but not limited to, Facebook, Instagram, Snapchat, Google, X (formerly Twitter), Pinterest, and LinkedIn.

We are not responsible for information collected by these social networks or for their privacy practices. Each social network maintains its own privacy policy, which should be reviewed before creating an account, interacting with the platform, or providing personal information.

Prairie Eye Doctors is not responsible for marketing, advertising, tracking, or retargeting performed independently by a social network after you visit or interact with our social media pages.

 

Changes to This Policy

This Privacy Policy may change from time to time. When changes are made, the revised Privacy Policy will be posted on this page. Your continued use of the website following the publication of changes is subject to the updated Privacy Policy.

​

Effective September 2026